If you want your blog to be truly successful in the long run, you would take keyword research seriously. The power behind keyword research lies in understanding your target customers, and how they are looking for your products, services and content.

Keyword research delivers specific search data that helps answer the following questions:

  • In what kind of format do they want that detail?
  • What are readers searching for?
  • How many readers are searching for it?

To be more productive, use different strategies and tools that can improve your routine. Once you uncover how your target customers are searching for your posts, you start to get to know the magical world of search engine optimization.

What search terms are your target customers searching for?

Sure, you have your own approach of describing what you provide and do. However, how does your readers search for the information you provide? By answering this question, you can accomplish the first step of the keyword research process.

Discovering keywords

What are those keywords you want to rank for? Enter those keywords in your tool, in order to discover similar keywords, and average monthly search volume. This can help you determine what keyword variations are the most popular among searchers. If you are having a difficult time with keywords, feel free to seek the help of a professional. There are plenty of local SEO services in Malaysia that can help you out.

While searching for relevant keywords for your posts, you would most likely notice that the keywords’ search volume varies a lot.

Which kind of format best suits the searcher intent?

There are tons of possible search types, but let’s look at the 5 primary categories of intent.

1. Navigational queries
The searcher would want to go to a specific area on the Internet, like Twitter or the homepage of the Premier League.

2. Informational queries
The searcher is looking for information, like the height of Burj Al Arab, and the name of a Malaysian band.

3. Local queries
The searcher needs to look for something locally, like a nearby concert venue, restaurant or optometrist.

4. Transactional queries

The searcher needs to accomplish something, like listen to a new song, or purchase a plane ticket.

5. Commercial investigation
The searcher needs to compare services or products, and look for best one for their specific needs.